Email Deliverability Tips Posted by Tom Kulzer (AWeber CEO) Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter...

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It’s great to send someone to your website - and cross your fingers that they see value in your product. However, you may never get their information to follow up with them and build upon that initial introduction. There is a really simple way to gather their information and keep in touch with...

What does that mean? Well, shotgun is what it sounds like. You do something and cross your fingers that it sticks (works). Scientific marketing means that your strategy allows you to have low risks that are calculated and you know how much your investment (advertising for example) will return on the...

Trends are so valuable if you take them and put them into action. THIS IS A CLUE for all you marketers who want to get yourself on the internet with free exposure. These trends give us another way to communicate with customers. Most business owners say – why bother. I say – “WHY NOT!” It shows...